{
 "dataset": "United Kingdom: what consumer ChatGPT messages are about, by month (% of all messages)",
 "publisher": "Campaign Salience, from OpenAI Signals v3.0 (CC BY 4.0)",
 "vintage": "share_of_messages_by_topic_country_month, country GB, July 2024 to September 2026 (v3.0, 26 October 2026)",
 "columns": [
  {
   "key": "month",
   "label": "Month"
  },
  {
   "key": "seeking",
   "label": "Seeking information %",
   "num": true
  },
  {
   "key": "guidance",
   "label": "Practical guidance %",
   "num": true
  },
  {
   "key": "meaning",
   "label": "Wanting to know (sum) %",
   "num": true
  },
  {
   "key": "writing",
   "label": "Writing %",
   "num": true
  },
  {
   "key": "multimedia",
   "label": "Images and media %",
   "num": true
  },
  {
   "key": "technical",
   "label": "Technical help %",
   "num": true
  },
  {
   "key": "selfexp",
   "label": "Self-expression %",
   "num": true
  },
  {
   "key": "other",
   "label": "Other %",
   "num": true
  }
 ],
 "rows": [
  {
   "month": "Jul 2024",
   "seeking": 15.3,
   "guidance": 22.2,
   "meaning": 37.5,
   "writing": 42.5,
   "multimedia": 2.2,
   "technical": 12.5,
   "selfexp": 2.5,
   "other": 2.7
  },
  {
   "month": "Aug 2024",
   "seeking": 15.9,
   "guidance": 22.3,
   "meaning": 38.2,
   "writing": 40.9,
   "multimedia": 2.8,
   "technical": 11.8,
   "selfexp": 3.3,
   "other": 2.9
  },
  {
   "month": "Sep 2024",
   "seeking": 16.2,
   "guidance": 22.7,
   "meaning": 38.9,
   "writing": 39.8,
   "multimedia": 3.3,
   "technical": 10.7,
   "selfexp": 4.2,
   "other": 3.1
  },
  {
   "month": "Oct 2024",
   "seeking": 16.1,
   "guidance": 24.3,
   "meaning": 40.4,
   "writing": 36.7,
   "multimedia": 4.3,
   "technical": 11.0,
   "selfexp": 4.2,
   "other": 3.4
  },
  {
   "month": "Nov 2024",
   "seeking": 17.0,
   "guidance": 24.1,
   "meaning": 41.1,
   "writing": 36.6,
   "multimedia": 3.8,
   "technical": 11.1,
   "selfexp": 4.0,
   "other": 3.4
  },
  {
   "month": "Dec 2024",
   "seeking": 18.2,
   "guidance": 24.7,
   "meaning": 42.9,
   "writing": 35.3,
   "multimedia": 3.4,
   "technical": 9.8,
   "selfexp": 5.3,
   "other": 3.3
  },
  {
   "month": "Jan 2025",
   "seeking": 18.3,
   "guidance": 25.8,
   "meaning": 44.1,
   "writing": 35.3,
   "multimedia": 3.4,
   "technical": 8.6,
   "selfexp": 5.2,
   "other": 3.4
  },
  {
   "month": "Feb 2025",
   "seeking": 17.9,
   "guidance": 26.1,
   "meaning": 44.0,
   "writing": 33.6,
   "multimedia": 3.7,
   "technical": 8.4,
   "selfexp": 6.6,
   "other": 3.7
  },
  {
   "month": "Mar 2025",
   "seeking": 18.4,
   "guidance": 26.5,
   "meaning": 44.9,
   "writing": 32.9,
   "multimedia": 4.0,
   "technical": 8.2,
   "selfexp": 6.4,
   "other": 3.6
  },
  {
   "month": "Apr 2025",
   "seeking": 16.7,
   "guidance": 27.1,
   "meaning": 43.8,
   "writing": 30.0,
   "multimedia": 7.8,
   "technical": 6.4,
   "selfexp": 7.8,
   "other": 4.0
  },
  {
   "month": "May 2025",
   "seeking": 18.0,
   "guidance": 29.1,
   "meaning": 47.1,
   "writing": 29.2,
   "multimedia": 6.2,
   "technical": 6.6,
   "selfexp": 6.9,
   "other": 3.9
  },
  {
   "month": "Jun 2025",
   "seeking": 19.5,
   "guidance": 27.3,
   "meaning": 46.8,
   "writing": 29.1,
   "multimedia": 6.5,
   "technical": 5.7,
   "selfexp": 7.8,
   "other": 4.1
  },
  {
   "month": "Jul 2025",
   "seeking": 20.8,
   "guidance": 27.1,
   "meaning": 47.9,
   "writing": 27.4,
   "multimedia": 6.1,
   "technical": 5.8,
   "selfexp": 8.6,
   "other": 4.2
  },
  {
   "month": "Aug 2025",
   "seeking": 21.0,
   "guidance": 27.8,
   "meaning": 48.8,
   "writing": 26.7,
   "multimedia": 6.1,
   "technical": 5.7,
   "selfexp": 8.2,
   "other": 4.4
  },
  {
   "month": "Sep 2025",
   "seeking": 20.8,
   "guidance": 27.1,
   "meaning": 47.9,
   "writing": 28.4,
   "multimedia": 6.8,
   "technical": 5.5,
   "selfexp": 7.0,
   "other": 4.3
  },
  {
   "month": "Oct 2025",
   "seeking": 20.9,
   "guidance": 27.4,
   "meaning": 48.3,
   "writing": 27.8,
   "multimedia": 7.2,
   "technical": 5.3,
   "selfexp": 7.0,
   "other": 4.3
  },
  {
   "month": "Nov 2025",
   "seeking": 20.5,
   "guidance": 29.4,
   "meaning": 49.9,
   "writing": 27.3,
   "multimedia": 5.2,
   "technical": 5.4,
   "selfexp": 7.7,
   "other": 4.3
  },
  {
   "month": "Dec 2025",
   "seeking": 20.1,
   "guidance": 30.2,
   "meaning": 50.3,
   "writing": 26.8,
   "multimedia": 4.6,
   "technical": 4.8,
   "selfexp": 8.7,
   "other": 4.7
  },
  {
   "month": "Jan 2026",
   "seeking": 19.6,
   "guidance": 31.9,
   "meaning": 51.5,
   "writing": 26.4,
   "multimedia": 4.9,
   "technical": 4.7,
   "selfexp": 7.6,
   "other": 4.8
  },
  {
   "month": "Feb 2026",
   "seeking": 18.7,
   "guidance": 32.5,
   "meaning": 51.2,
   "writing": 24.7,
   "multimedia": 5.7,
   "technical": 4.7,
   "selfexp": 9.2,
   "other": 4.6
  },
  {
   "month": "Mar 2026",
   "seeking": 20.5,
   "guidance": 31.9,
   "meaning": 52.4,
   "writing": 25.0,
   "multimedia": 5.6,
   "technical": 4.3,
   "selfexp": 7.8,
   "other": 4.8
  },
  {
   "month": "Apr 2026",
   "seeking": 20.7,
   "guidance": 32.7,
   "meaning": 53.4,
   "writing": 24.8,
   "multimedia": 5.3,
   "technical": 4.2,
   "selfexp": 7.5,
   "other": 4.8
  },
  {
   "month": "May 2026",
   "seeking": 21.1,
   "guidance": 32.4,
   "meaning": 53.5,
   "writing": 23.9,
   "multimedia": 6.0,
   "technical": 3.9,
   "selfexp": 7.9,
   "other": 4.8
  },
  {
   "month": "Jun 2026",
   "seeking": 21.5,
   "guidance": 31.8,
   "meaning": 53.3,
   "writing": 23.0,
   "multimedia": 6.2,
   "technical": 4.0,
   "selfexp": 8.5,
   "other": 5.0
  },
  {
   "month": "Jul 2026",
   "seeking": 22.3,
   "guidance": 30.7,
   "meaning": 53.0,
   "writing": 22.2,
   "multimedia": 6.4,
   "technical": 3.9,
   "selfexp": 8.9,
   "other": 5.5
  },
  {
   "month": "Aug 2026",
   "seeking": 23.9,
   "guidance": 29.3,
   "meaning": 53.2,
   "writing": 19.9,
   "multimedia": 6.5,
   "technical": 4.2,
   "selfexp": 10.2,
   "other": 6.0
  },
  {
   "month": "Sep 2026",
   "seeking": 22.7,
   "guidance": 28.5,
   "meaning": 51.2,
   "writing": 21.5,
   "multimedia": 7.1,
   "technical": 4.2,
   "selfexp": 9.7,
   "other": 6.3
  }
 ]
}