{
 "dataset": "Countries ranked by the share of consumer ChatGPT messages that seek information or practical guidance, quarter to September 2026 (147 countries with data in all three months)",
 "publisher": "Campaign Salience, from OpenAI Signals v3.0 (CC BY 4.0)",
 "vintage": "share_of_messages_by_topic_country_month, mean of July, August and September 2026 (v3.0)",
 "columns": [
  {
   "key": "rank",
   "label": "Rank",
   "num": true
  },
  {
   "key": "country",
   "label": "Country"
  },
  {
   "key": "iso",
   "label": "ISO"
  },
  {
   "key": "seeking",
   "label": "Seeking information %",
   "num": true
  },
  {
   "key": "guidance",
   "label": "Practical guidance %",
   "num": true
  },
  {
   "key": "sum",
   "label": "Wanting to know (sum) %",
   "num": true
  }
 ],
 "rows": [
  {
   "rank": 1,
   "country": "Slovenia",
   "iso": "SI",
   "seeking": 31.2,
   "guidance": 30.4,
   "sum": 61.7
  },
  {
   "rank": 2,
   "country": "Croatia",
   "iso": "HR",
   "seeking": 30.0,
   "guidance": 30.5,
   "sum": 60.6
  },
  {
   "rank": 3,
   "country": "Slovakia",
   "iso": "SK",
   "seeking": 29.4,
   "guidance": 30.5,
   "sum": 59.9
  },
  {
   "rank": 4,
   "country": "Bosnia and Herzegovina",
   "iso": "BA",
   "seeking": 27.4,
   "guidance": 31.0,
   "sum": 58.4
  },
  {
   "rank": 5,
   "country": "Czechia",
   "iso": "CZ",
   "seeking": 28.1,
   "guidance": 30.0,
   "sum": 58.2
  },
  {
   "rank": 6,
   "country": "Montenegro",
   "iso": "ME",
   "seeking": 28.7,
   "guidance": 29.4,
   "sum": 58.1
  },
  {
   "rank": 7,
   "country": "Greece",
   "iso": "GR",
   "seeking": 27.8,
   "guidance": 30.3,
   "sum": 58.1
  },
  {
   "rank": 8,
   "country": "Romania",
   "iso": "RO",
   "seeking": 25.7,
   "guidance": 32.3,
   "sum": 58.0
  },
  {
   "rank": 9,
   "country": "Serbia",
   "iso": "RS",
   "seeking": 26.0,
   "guidance": 31.9,
   "sum": 58.0
  },
  {
   "rank": 10,
   "country": "Bulgaria",
   "iso": "BG",
   "seeking": 25.4,
   "guidance": 32.2,
   "sum": 57.6
  },
  {
   "rank": 11,
   "country": "Lithuania",
   "iso": "LT",
   "seeking": 25.2,
   "guidance": 32.2,
   "sum": 57.5
  },
  {
   "rank": 12,
   "country": "Moldova",
   "iso": "MD",
   "seeking": 23.3,
   "guidance": 33.8,
   "sum": 57.0
  },
  {
   "rank": 13,
   "country": "Poland",
   "iso": "PL",
   "seeking": 25.9,
   "guidance": 31.1,
   "sum": 57.0
  },
  {
   "rank": 14,
   "country": "Spain",
   "iso": "ES",
   "seeking": 26.3,
   "guidance": 30.6,
   "sum": 56.9
  },
  {
   "rank": 15,
   "country": "Hungary",
   "iso": "HU",
   "seeking": 27.2,
   "guidance": 29.4,
   "sum": 56.5
  },
  {
   "rank": 16,
   "country": "Norway",
   "iso": "NO",
   "seeking": 26.7,
   "guidance": 29.8,
   "sum": 56.5
  },
  {
   "rank": 17,
   "country": "North Macedonia",
   "iso": "MK",
   "seeking": 24.4,
   "guidance": 32.0,
   "sum": 56.3
  },
  {
   "rank": 18,
   "country": "Sweden",
   "iso": "SE",
   "seeking": 25.7,
   "guidance": 30.5,
   "sum": 56.2
  },
  {
   "rank": 19,
   "country": "Denmark",
   "iso": "DK",
   "seeking": 26.9,
   "guidance": 29.3,
   "sum": 56.2
  },
  {
   "rank": 20,
   "country": "France",
   "iso": "FR",
   "seeking": 26.1,
   "guidance": 29.9,
   "sum": 56.0
  },
  {
   "rank": 21,
   "country": "Ireland",
   "iso": "IE",
   "seeking": 26.0,
   "guidance": 29.9,
   "sum": 55.9
  },
  {
   "rank": 22,
   "country": "Belgium",
   "iso": "BE",
   "seeking": 26.1,
   "guidance": 29.8,
   "sum": 55.9
  },
  {
   "rank": 22,
   "country": "Georgia",
   "iso": "GE",
   "seeking": 24.4,
   "guidance": 31.5,
   "sum": 55.9
  },
  {
   "rank": 24,
   "country": "Israel",
   "iso": "IL",
   "seeking": 25.5,
   "guidance": 30.3,
   "sum": 55.7
  },
  {
   "rank": 25,
   "country": "Albania",
   "iso": "AL",
   "seeking": 25.3,
   "guidance": 30.1,
   "sum": 55.4
  },
  {
   "rank": 26,
   "country": "Cyprus",
   "iso": "CY",
   "seeking": 24.4,
   "guidance": 30.5,
   "sum": 54.9
  },
  {
   "rank": 27,
   "country": "Iceland",
   "iso": "IS",
   "seeking": 24.3,
   "guidance": 30.5,
   "sum": 54.8
  },
  {
   "rank": 28,
   "country": "Austria",
   "iso": "AT",
   "seeking": 25.4,
   "guidance": 29.4,
   "sum": 54.7
  },
  {
   "rank": 29,
   "country": "Türkiye",
   "iso": "TR",
   "seeking": 22.6,
   "guidance": 31.8,
   "sum": 54.4
  },
  {
   "rank": 30,
   "country": "Guyana",
   "iso": "GY",
   "seeking": 19.6,
   "guidance": 34.7,
   "sum": 54.3
  },
  {
   "rank": 31,
   "country": "Italy",
   "iso": "IT",
   "seeking": 23.4,
   "guidance": 30.6,
   "sum": 54.0
  },
  {
   "rank": 32,
   "country": "Finland",
   "iso": "FI",
   "seeking": 22.0,
   "guidance": 31.4,
   "sum": 53.3
  },
  {
   "rank": 33,
   "country": "Réunion",
   "iso": "RE",
   "seeking": 20.3,
   "guidance": 33.0,
   "sum": 53.3
  },
  {
   "rank": 34,
   "country": "Kuwait",
   "iso": "KW",
   "seeking": 22.9,
   "guidance": 30.4,
   "sum": 53.3
  },
  {
   "rank": 35,
   "country": "Estonia",
   "iso": "EE",
   "seeking": 24.0,
   "guidance": 29.1,
   "sum": 53.1
  },
  {
   "rank": 36,
   "country": "Portugal",
   "iso": "PT",
   "seeking": 24.5,
   "guidance": 28.5,
   "sum": 53.0
  },
  {
   "rank": 37,
   "country": "Netherlands",
   "iso": "NL",
   "seeking": 22.8,
   "guidance": 30.1,
   "sum": 53.0
  },
  {
   "rank": 38,
   "country": "Germany",
   "iso": "DE",
   "seeking": 22.9,
   "guidance": 29.8,
   "sum": 52.7
  },
  {
   "rank": 38,
   "country": "Canada",
   "iso": "CA",
   "seeking": 22.7,
   "guidance": 30.0,
   "sum": 52.7
  },
  {
   "rank": 40,
   "country": "Latvia",
   "iso": "LV",
   "seeking": 23.4,
   "guidance": 29.3,
   "sum": 52.7
  },
  {
   "rank": 41,
   "country": "United Kingdom",
   "iso": "GB",
   "seeking": 23.0,
   "guidance": 29.5,
   "sum": 52.5
  },
  {
   "rank": 42,
   "country": "Lebanon",
   "iso": "LB",
   "seeking": 19.2,
   "guidance": 33.3,
   "sum": 52.4
  },
  {
   "rank": 43,
   "country": "Egypt",
   "iso": "EG",
   "seeking": 19.5,
   "guidance": 32.9,
   "sum": 52.4
  },
  {
   "rank": 44,
   "country": "Switzerland",
   "iso": "CH",
   "seeking": 24.6,
   "guidance": 27.7,
   "sum": 52.3
  },
  {
   "rank": 45,
   "country": "Luxembourg",
   "iso": "LU",
   "seeking": 24.7,
   "guidance": 27.4,
   "sum": 52.1
  },
  {
   "rank": 46,
   "country": "Ukraine",
   "iso": "UA",
   "seeking": 20.6,
   "guidance": 31.4,
   "sum": 52.1
  },
  {
   "rank": 47,
   "country": "Jordan",
   "iso": "JO",
   "seeking": 19.6,
   "guidance": 32.3,
   "sum": 51.9
  },
  {
   "rank": 48,
   "country": "South Korea",
   "iso": "KR",
   "seeking": 21.4,
   "guidance": 30.2,
   "sum": 51.6
  },
  {
   "rank": 49,
   "country": "United States",
   "iso": "US",
   "seeking": 21.0,
   "guidance": 30.6,
   "sum": 51.6
  },
  {
   "rank": 50,
   "country": "Palestine",
   "iso": "PS",
   "seeking": 16.5,
   "guidance": 34.6,
   "sum": 51.1
  },
  {
   "rank": 51,
   "country": "Malta",
   "iso": "MT",
   "seeking": 23.7,
   "guidance": 27.3,
   "sum": 51.0
  },
  {
   "rank": 52,
   "country": "Australia",
   "iso": "AU",
   "seeking": 21.4,
   "guidance": 29.5,
   "sum": 51.0
  },
  {
   "rank": 53,
   "country": "Zambia",
   "iso": "ZM",
   "seeking": 18.4,
   "guidance": 32.5,
   "sum": 50.8
  },
  {
   "rank": 54,
   "country": "New Zealand",
   "iso": "NZ",
   "seeking": 20.1,
   "guidance": 30.4,
   "sum": 50.5
  },
  {
   "rank": 55,
   "country": "Uruguay",
   "iso": "UY",
   "seeking": 19.0,
   "guidance": 31.5,
   "sum": 50.5
  },
  {
   "rank": 56,
   "country": "Kazakhstan",
   "iso": "KZ",
   "seeking": 19.0,
   "guidance": 31.3,
   "sum": 50.3
  },
  {
   "rank": 57,
   "country": "Saudi Arabia",
   "iso": "SA",
   "seeking": 19.9,
   "guidance": 29.9,
   "sum": 49.8
  },
  {
   "rank": 58,
   "country": "Puerto Rico",
   "iso": "PR",
   "seeking": 20.5,
   "guidance": 29.1,
   "sum": 49.6
  },
  {
   "rank": 59,
   "country": "Japan",
   "iso": "JP",
   "seeking": 20.3,
   "guidance": 29.2,
   "sum": 49.5
  },
  {
   "rank": 60,
   "country": "Malawi",
   "iso": "MW",
   "seeking": 18.1,
   "guidance": 31.2,
   "sum": 49.3
  },
  {
   "rank": 61,
   "country": "Martinique",
   "iso": "MQ",
   "seeking": 20.6,
   "guidance": 28.6,
   "sum": 49.2
  },
  {
   "rank": 62,
   "country": "Costa Rica",
   "iso": "CR",
   "seeking": 18.1,
   "guidance": 31.0,
   "sum": 49.2
  },
  {
   "rank": 63,
   "country": "Algeria",
   "iso": "DZ",
   "seeking": 18.9,
   "guidance": 30.1,
   "sum": 49.0
  },
  {
   "rank": 64,
   "country": "Argentina",
   "iso": "AR",
   "seeking": 17.3,
   "guidance": 31.6,
   "sum": 49.0
  },
  {
   "rank": 64,
   "country": "Mauritius",
   "iso": "MU",
   "seeking": 19.3,
   "guidance": 29.6,
   "sum": 49.0
  },
  {
   "rank": 66,
   "country": "Morocco",
   "iso": "MA",
   "seeking": 20.1,
   "guidance": 28.8,
   "sum": 48.9
  },
  {
   "rank": 67,
   "country": "Sudan",
   "iso": "SD",
   "seeking": 12.1,
   "guidance": 36.7,
   "sum": 48.8
  },
  {
   "rank": 68,
   "country": "Bolivia",
   "iso": "BO",
   "seeking": 16.4,
   "guidance": 32.3,
   "sum": 48.7
  },
  {
   "rank": 69,
   "country": "Azerbaijan",
   "iso": "AZ",
   "seeking": 17.1,
   "guidance": 31.5,
   "sum": 48.6
  },
  {
   "rank": 70,
   "country": "Chile",
   "iso": "CL",
   "seeking": 17.0,
   "guidance": 31.2,
   "sum": 48.2
  },
  {
   "rank": 71,
   "country": "Armenia",
   "iso": "AM",
   "seeking": 19.5,
   "guidance": 28.6,
   "sum": 48.1
  },
  {
   "rank": 72,
   "country": "Tunisia",
   "iso": "TN",
   "seeking": 19.4,
   "guidance": 28.6,
   "sum": 48.0
  },
  {
   "rank": 73,
   "country": "Kyrgyzstan",
   "iso": "KG",
   "seeking": 17.8,
   "guidance": 30.1,
   "sum": 48.0
  },
  {
   "rank": 74,
   "country": "Mexico",
   "iso": "MX",
   "seeking": 17.8,
   "guidance": 30.1,
   "sum": 47.9
  },
  {
   "rank": 75,
   "country": "Tanzania",
   "iso": "TZ",
   "seeking": 18.2,
   "guidance": 29.7,
   "sum": 47.9
  },
  {
   "rank": 76,
   "country": "Uzbekistan",
   "iso": "UZ",
   "seeking": 17.7,
   "guidance": 30.2,
   "sum": 47.9
  },
  {
   "rank": 77,
   "country": "Dominican Republic",
   "iso": "DO",
   "seeking": 17.0,
   "guidance": 30.8,
   "sum": 47.7
  },
  {
   "rank": 78,
   "country": "Botswana",
   "iso": "BW",
   "seeking": 18.6,
   "guidance": 29.1,
   "sum": 47.7
  },
  {
   "rank": 79,
   "country": "Brunei",
   "iso": "BN",
   "seeking": 17.4,
   "guidance": 30.2,
   "sum": 47.7
  },
  {
   "rank": 80,
   "country": "Iraq",
   "iso": "IQ",
   "seeking": 18.0,
   "guidance": 29.5,
   "sum": 47.5
  },
  {
   "rank": 80,
   "country": "India",
   "iso": "IN",
   "seeking": 16.2,
   "guidance": 31.4,
   "sum": 47.5
  },
  {
   "rank": 82,
   "country": "Kenya",
   "iso": "KE",
   "seeking": 18.1,
   "guidance": 29.4,
   "sum": 47.5
  },
  {
   "rank": 82,
   "country": "Ecuador",
   "iso": "EC",
   "seeking": 15.7,
   "guidance": 31.8,
   "sum": 47.5
  },
  {
   "rank": 84,
   "country": "Uganda",
   "iso": "UG",
   "seeking": 16.6,
   "guidance": 30.8,
   "sum": 47.4
  },
  {
   "rank": 85,
   "country": "Libya",
   "iso": "LY",
   "seeking": 18.4,
   "guidance": 28.9,
   "sum": 47.3
  },
  {
   "rank": 86,
   "country": "Bahrain",
   "iso": "BH",
   "seeking": 18.9,
   "guidance": 28.1,
   "sum": 46.9
  },
  {
   "rank": 87,
   "country": "Zimbabwe",
   "iso": "ZW",
   "seeking": 17.5,
   "guidance": 29.3,
   "sum": 46.8
  },
  {
   "rank": 88,
   "country": "Mongolia",
   "iso": "MN",
   "seeking": 18.6,
   "guidance": 28.1,
   "sum": 46.7
  },
  {
   "rank": 88,
   "country": "Panama",
   "iso": "PA",
   "seeking": 17.3,
   "guidance": 29.4,
   "sum": 46.7
  },
  {
   "rank": 90,
   "country": "Bangladesh",
   "iso": "BD",
   "seeking": 18.0,
   "guidance": 28.6,
   "sum": 46.6
  },
  {
   "rank": 91,
   "country": "United Arab Emirates",
   "iso": "AE",
   "seeking": 20.4,
   "guidance": 26.0,
   "sum": 46.5
  },
  {
   "rank": 91,
   "country": "Yemen",
   "iso": "YE",
   "seeking": 12.8,
   "guidance": 33.7,
   "sum": 46.5
  },
  {
   "rank": 93,
   "country": "Nepal",
   "iso": "NP",
   "seeking": 16.5,
   "guidance": 29.9,
   "sum": 46.4
  },
  {
   "rank": 94,
   "country": "Oman",
   "iso": "OM",
   "seeking": 17.0,
   "guidance": 29.3,
   "sum": 46.3
  },
  {
   "rank": 95,
   "country": "Angola",
   "iso": "AO",
   "seeking": 17.9,
   "guidance": 28.4,
   "sum": 46.3
  },
  {
   "rank": 96,
   "country": "Tajikistan",
   "iso": "TJ",
   "seeking": 16.0,
   "guidance": 30.2,
   "sum": 46.2
  },
  {
   "rank": 97,
   "country": "Ethiopia",
   "iso": "ET",
   "seeking": 16.1,
   "guidance": 30.0,
   "sum": 46.1
  },
  {
   "rank": 98,
   "country": "El Salvador",
   "iso": "SV",
   "seeking": 15.6,
   "guidance": 30.5,
   "sum": 46.1
  },
  {
   "rank": 98,
   "country": "Taiwan",
   "iso": "TW",
   "seeking": 18.3,
   "guidance": 27.8,
   "sum": 46.1
  },
  {
   "rank": 100,
   "country": "Qatar",
   "iso": "QA",
   "seeking": 19.6,
   "guidance": 26.4,
   "sum": 46.0
  },
  {
   "rank": 101,
   "country": "Nicaragua",
   "iso": "NI",
   "seeking": 15.8,
   "guidance": 30.2,
   "sum": 46.0
  },
  {
   "rank": 102,
   "country": "Honduras",
   "iso": "HN",
   "seeking": 15.7,
   "guidance": 30.0,
   "sum": 45.7
  },
  {
   "rank": 103,
   "country": "Singapore",
   "iso": "SG",
   "seeking": 18.6,
   "guidance": 27.1,
   "sum": 45.7
  },
  {
   "rank": 104,
   "country": "Colombia",
   "iso": "CO",
   "seeking": 15.6,
   "guidance": 29.9,
   "sum": 45.6
  },
  {
   "rank": 105,
   "country": "Guatemala",
   "iso": "GT",
   "seeking": 15.0,
   "guidance": 30.4,
   "sum": 45.4
  },
  {
   "rank": 105,
   "country": "Pakistan",
   "iso": "PK",
   "seeking": 15.4,
   "guidance": 30.0,
   "sum": 45.4
  },
  {
   "rank": 107,
   "country": "Mauritania",
   "iso": "MR",
   "seeking": 20.6,
   "guidance": 24.7,
   "sum": 45.4
  },
  {
   "rank": 108,
   "country": "Malaysia",
   "iso": "MY",
   "seeking": 17.6,
   "guidance": 27.7,
   "sum": 45.3
  },
  {
   "rank": 109,
   "country": "Burkina Faso",
   "iso": "BF",
   "seeking": 19.0,
   "guidance": 26.2,
   "sum": 45.2
  },
  {
   "rank": 110,
   "country": "Jamaica",
   "iso": "JM",
   "seeking": 15.9,
   "guidance": 29.2,
   "sum": 45.2
  },
  {
   "rank": 111,
   "country": "Trinidad and Tobago",
   "iso": "TT",
   "seeking": 14.8,
   "guidance": 30.3,
   "sum": 45.1
  },
  {
   "rank": 112,
   "country": "Brazil",
   "iso": "BR",
   "seeking": 15.9,
   "guidance": 28.5,
   "sum": 44.4
  },
  {
   "rank": 113,
   "country": "Rwanda",
   "iso": "RW",
   "seeking": 15.8,
   "guidance": 28.5,
   "sum": 44.4
  },
  {
   "rank": 114,
   "country": "Madagascar",
   "iso": "MG",
   "seeking": 16.6,
   "guidance": 27.7,
   "sum": 44.3
  },
  {
   "rank": 115,
   "country": "Peru",
   "iso": "PE",
   "seeking": 14.8,
   "guidance": 29.4,
   "sum": 44.2
  },
  {
   "rank": 116,
   "country": "Mozambique",
   "iso": "MZ",
   "seeking": 16.2,
   "guidance": 27.9,
   "sum": 44.2
  },
  {
   "rank": 117,
   "country": "Papua New Guinea",
   "iso": "PG",
   "seeking": 16.4,
   "guidance": 27.7,
   "sum": 44.1
  },
  {
   "rank": 118,
   "country": "South Africa",
   "iso": "ZA",
   "seeking": 15.3,
   "guidance": 28.1,
   "sum": 43.5
  },
  {
   "rank": 119,
   "country": "Vietnam",
   "iso": "VN",
   "seeking": 15.3,
   "guidance": 28.0,
   "sum": 43.3
  },
  {
   "rank": 120,
   "country": "Paraguay",
   "iso": "PY",
   "seeking": 14.2,
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   "country": "Senegal",
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 ]
}