Building narrative systems that make meaning

Campaign Salience is a data-led communications agency that uses data and automation to help people make meaning in a fast changing world.

SERVICES

What we do

Narrative real estate

We operate at newswire scale & speed, delivering stories that meet media workflows, landing angles journalists trust & AI systems can surface. Our narratives travel further, last longer, and are easier to find when people search for answers.

WageSight

Our flagship newswire system, WageSight, generates hundreds of regular, hyper-local stories about the economy across the UK. We position the voices who are best placed to explain what is happening so the public can make sense of their world.

Influence

Across economics, climate and a range of issues, we combine cutting edge research, data engineering, media nous, and AI-era thinking to turn good ideas into influence.

Making meaning

Our unique Data + PR approach means we give people a shot at setting their own terms of debate. Our media impact surfaces in AI systems like ChatGPT & Gemini and helps people make meaning.

Get to Know:
Paul Hebden

Campaign Salience was founded on a simple premise: that influence belongs to those who can generate narratives at scale.

Newsrooms are smaller, platforms like YouTube, Tik-Tok & now AI, are shaping how the public make meaning in the world. We need systems that help set the terms of debate, not react to it.

Founded by Paul Hebden - a data, communications & media strategist with a background in think tanks, research and journalism - Campaign Salience combines think tank–level analysis, newsroom instinct and data engineering to build narrative infrastructure that is scalable, repeatable and durable.

We don’t chase one-off attention. We build presence, helping organisations occupy space in public debate consistently and credibly over time."

TESTIMONIALS

What they say...

“Our readers still want stories about where they live, but we’re in retreat from the towns and cities we used to report on. WageSight gives us what we need to run local stories our readers want.”

Senior Executive, UK News Organisation

"I constantly tell people about WageSight. The public are desperate to make sense of the economy and the world and WageSight helps to do that."

Academic, London School of Economics

“We rarely have time to dive into the data, even though we know there are more stories there. Journalists aren’t always comfortable working at this level of data, so a system like this is invaluable.”

Economics Editor, UK National Newspaper